this is Will

Will is a heating brand from norway

this is Will

Will is a leading heating brand from norway designING and developING unique and beautiful heaters for the nordic climate, known for its long and cold winters.

Outside China the brand is known as Mill International AS.

Our company was founded in Norway in 1992 by Cato Bryn, specializing in distribution of oil filled radiators and other types of heaters. From 1992 to 2009, we had gained significant knowledge and expertise of different type of heaters, thus enabling us to sell to almost all the largest retailers in the Nordic countries.

In 2010, Cato’s son, Philip joined the company. Philip looked at the heating industry with fresh new eyes and wondered why there had been so little change with the appearance of portable heaters in the last 20 years, especially since interior design in general had changed dramatically over the years. Philip thought consumers should have more styles to choose from other than typical old-fashioned, traditional heaters.

Cato Bryn
Founder and Co-owner

Philip Bryn-Haugland
Product designer and Co-owner

Since heaters are part of so many homes, Philip and Cato decided to use their extensive knowledge to invent a new and more modern design of heaters. They wanted to create beautiful, modern and minimalistic heaters, using the most advanced technology, that would complement people’s homes. In 2012 Mill International AS was founded.

Mill International AS revolutionized a whole industry by offering the consumer something totally new and unique -functional heaters that also look amazing! As a result, our brand quickly became the number one heating brand in the Nordics and have in recent years also experienced a tremendous interest outside the Nordic boarders. We are proud to say that consumers in over 25 countries throughout Europe, Asia and North America can now keep warm with style!


Mill International AS offers a wide range of different types of heaters in order to meet our customers’ individual needs. Our heaters are developed with the latest technology and in beautiful Scandinavian designs. We are continuously innovating to complement our line of products to meet consumers’ demand. In 2018 our unique heaters were launched in the Chinese market under the brand Will, which means «home wish». Our wish is to offer you the Northern European lifestyle –warm and comfortable homes regardless of the freezing temperatures outside.